Mahindra BE6e: Mahindra launched its first electric SUVs, the BE 6e and XEV 9e, built on the innovative INGLO Electric Origin Architecture.
Class-Leading Range: BE 6e offers a 682 km range, while XEV 9e delivers 656 km, powered by advanced lithium iron phosphate batteries.
Cutting-Edge Technology: Powered by MAIA AI, these SUVs feature augmented-reality HUD, Level 2+ ADAS, and a Harman Kardon sound system.
Competitive Pricing: Priced at ₹18.9 lakh and ₹21.9 lakh, Mahindra benchmarks them against popular ICE SUVs.
Future Plans: Mahindra aims to roll out six EVs by 2028, with a ₹16,000 crore investment in EV technology.
Mahindra’s BE 6e and XEV 9e are revolutionary, ground-up electric SUVs, marking a new era in Indian EV innovation. Built on the advanced INGLO platform, these SUVs boast a class-leading range (682 km for BE 6e, 656 km for XEV 9e) and cutting-edge features like MAIA AI, Level 2+ ADAS, and augmented-reality HUD. Priced competitively at ₹18.9 lakh and ₹21.9 lakh, they aim to challenge ICE SUVs and rival upcoming EVs like Hyundai’s Creta EV. With six EVs planned by 2028 and ₹16,000 crore in investments, Mahindra is poised to lead India’s transition to sustainable mobility.
Mahindra BE6e
In a transformative step toward revolutionizing electric mobility in India, Mahindra & Mahindra (M&M) has unveiled its first ground-up electric SUVs—the BE 6e and XEV 9e. Launched at a global premiere on November 26, 2024, these models are more than just vehicles; they represent Mahindra’s vision of a sustainable future where innovation, luxury, and performance coexist seamlessly. With competitive pricing, cutting-edge technology, and groundbreaking design, these SUVs set a new benchmark for the Indian automotive market.
The BE 6e and XEV 9e mark the beginning of Mahindra’s ambitious electric vehicle (EV) journey, which includes a roadmap for six electric SUVs by 2028. Let’s dive into what makes these vehicles stand out and how Mahindra plans to navigate the competitive and fast-evolving EV landscape.
Crafting the Future: Electric Origin SUVs
Unlike traditional vehicles adapted for electric powertrains, the BE 6e and XEV 9e are Born Electric, designed from the ground up on Mahindra’s INGLO Electric Origin Architecture. Priced at ₹18.9 lakh and ₹21.9 lakh (ex-showroom), respectively, these models aim to bridge the gap between affordability and premium features. With an expected delivery date in early 2025, the BE 6e and XEV 9e signify Mahindra’s commitment to bringing futuristic technology within reach for Indian consumers.
These SUVs are more than just automobiles—they represent an “Unlimit India” vision, where local innovation challenges global standards. With features tailored for both adventure seekers and luxury enthusiasts, the BE 6e and XEV 9e promise to reshape how Indians view electric mobility.
Key Specifications and Performance
Range and Power
One of the standout features of these SUVs is their impressive range and performance. Powered by lithium iron phosphate (LFP) battery packs, they deliver:
- BE 6e: A range of 682 km (ARAI-certified) and acceleration from 0-100 km/h in 6.7 seconds.
- XEV 9e: A range of 656 km and acceleration from 0-100 km/h in 6.8 seconds.
These ranges are class-leading, giving the BE 6e and XEV 9e a significant edge over many existing and upcoming EVs in India.
Fast Charging
Both models support 175 kW DC fast charging, enabling the battery to charge from 20% to 80% in just 20 minutes. This feature directly addresses one of the biggest concerns of EV buyers—charging time.
Intelligent Powertrain
The 3-in-1 integrated powertrain delivers up to 210 kW of power, offering exceptional on-road performance. Coupled with advanced suspension systems and intelligent ride dynamics, these SUVs promise a smooth and engaging driving experience.
Heartcore Design Philosophy
Mahindra’s Heartcore Design philosophy is about creating an emotional connection with the vehicle. These SUVs blend bold exteriors with luxurious interiors, setting new standards in design and functionality.
- BE 6e: A sporty, edgy silhouette with race-inspired agility. Ideal for explorers and thrill-seekers who value performance.
- XEV 9e: A sophisticated SUV coupe design that combines indulgent luxury with dynamic performance, making it perfect for those seeking refined elegance.
The interiors provide a cinematic experience, featuring premium materials, customizable ambient lighting, and cutting-edge infotainment systems. This focus on aesthetics and luxury places the BE 6e and XEV 9e in a league of their own.
MAIA: Revolutionizing Automotive Intelligence
At the heart of Mahindra’s Electric Origin SUVs is MAIA—a state-of-the-art automotive artificial intelligence system. Touted as the world’s fastest automotive AI architecture, MAIA ensures that these SUVs remain at the cutting edge of technology.
Key Features of MAIA:
- Unmatched Processing Power: 220k DMIPS and 51 TOPS with 130+ million lines of code.
- Connectivity: Equipped with Wi-Fi 6.0, Bluetooth 5.2, and Quectel 5G, ensuring seamless updates and real-time connectivity.
- Hardware: Powered by the Qualcomm Snapdragon 8295 chipset with 24GB RAM and 128GB storage, enabling lightning-fast processing and response times.
These features make the BE 6e and XEV 9e software-defined vehicles, ensuring they remain relevant through over-the-air (OTA) updates that add new features and enhance performance over time.
Hero Features: Innovation at its Best
Mahindra’s Electric Origin SUVs are packed with features that cater to safety, entertainment, and convenience:
- VisionX HUD: Augmented-reality heads-up display for enhanced situational awareness.
- ADAS Level 2+: Includes advanced driver-assistance systems with five radars and vision cameras to detect pedestrians, animals, and obstacles.
- LiveYourMood Themes: Curated by AR Rahman, these themes personalize ambient lighting, seating, and climate control to suit different moods.
- Sonic Studio: A 16-speaker Harman Kardon sound system with Dolby Atmos for immersive audio.
- Secure360: 360-degree cameras with live-view options via a mobile app for added security.
These innovations place the BE 6e and XEV 9e ahead of many competitors, offering a unique blend of functionality and luxury.
Competing in the Indian EV Market
India’s EV market is heating up, with players like Tata Motors, Hyundai, and upcoming launches like the Hyundai Creta EV. To compete effectively, Mahindra has:
- Competitive Pricing: By benchmarking prices against popular ICE SUVs, Mahindra ensures its EVs appeal to value-conscious buyers.
- Dealer Network Expansion: A revamped dealer network in major metros will provide a seamless buying experience.
- High-Tech Features: Advanced AI, unmatched range, and premium features make the BE 6e and XEV 9e attractive options for tech-savvy consumers.
This strategy positions Mahindra as a key player in the mid- and premium-segment EV space.
Sustainability and Ownership Experience
Mahindra has emphasized sustainability through the use of LFP battery technology, which offers longer life cycles and improved safety. The vehicles also come with lifetime battery warranties for private owners, reflecting Mahindra’s confidence in its product.
The company is also redefining the ownership experience with:
- CHARGE.IN Initiative: A dedicated vertical with 350+ charging experts and relationship managers to provide hassle-free charging solutions.
- Over-the-Air Updates: Ensuring that the BE 6e and XEV 9e evolve with technology.
- Luxury Support Teams: Over 500 specialists from luxury automotive brands have been onboarded to deliver tailored customer experiences.
Future Roadmap and Investments
The BE 6e and XEV 9e are the first steps in Mahindra’s ambitious EV roadmap, which includes six electric SUVs under its BE and XEV brands by 2028. The company has allocated ₹4,500 crore out of its ₹16,000 crore investment plan for powertrain development, manufacturing, and software advancements.
This substantial investment underlines Mahindra’s commitment to becoming a global leader in EV innovation.
FAQs
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Conclusion: A New Era for Indian EVs
The BE 6e and XEV 9e are not just vehicles; they are a statement of Mahindra’s intent to dominate the EV market. With industry-leading range, groundbreaking technology, and a focus on sustainability, these SUVs are poised to set new standards in electric mobility.
As India transitions to greener transportation, Mahindra’s Electric Origin SUVs offer a glimpse into the future—one where innovation, performance, and luxury converge. Whether it’s the adrenaline rush of the BE 6e or the refined elegance of the XEV 9e, Mahindra has something for everyone, promising a new era of limitless possibilities.
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